Most Recent Stories
Lotus appoints a new CEO to succeed Dany Bahar
Lotus have been without a Chief Executive Officer (CEO) for nearly 2 years, but now with the appointment of Jean-Marc Gales, they have one. He'll be joining Aslam Farikullah, who remains as a Member of...
Aston Martin posts improved results
Almost a year after the equity investment by construction and manufacturing specialist Investindustrial, Aston Martin has posted a modest improvement in its performance as it gears up for the biggest ...
Caterham and Renault to split over Alpine joint venture project
When we met with Caterham Group CEO Graham Macdonald last year the message was very much 'Vive la différence', but it now seems the differences between Renault and Caterham Cars have grown so far as to...
Which car maker leads the Super Bowl Ad Chart of 2014? (w/VIDEOS)
Over the past few years Volkswagen has been the dominant 'force' in Super Bowl advertising, largely due to their partnership with creative agency Deutsch USA, who've produced each of the last four hits....
Super Bowl 48: The pre-game reckoning
As in previous years, automotive brands will be competing hard for our attention during Super Bowl weekend, but the real prize for advertisers starts long before the Big Game kicks off on February 2nd....
Jaguar parodies the Mercedes’ Magic Body Control ad (w/VIDEO)
If imitation is the sincerest form of flattery then Mercedes-Benz should be blushing right now. The car maker's 'Magic Body Control' ad recently won 'German Ad of the Year' in Unruly Media's Video Sharing...
British Auto Legends competition – Did you win? (w/VIDEO)
Earlier this summer Royal Mail ran a competition asking UK motoring fans “if you had to pick one...” (of six British Automotive Legends) "..which would it be?" With the winner being given the model of...
Lotus cashes in on ÂŁ10 million regional growth fund award
It's been over 18 months since the House of Commons last spoke about injecting cash into Lotus Cars, but today Business Secretary, Vince Cable MP visited Lotus’ Norfolk headquarters to award the company...