Featured
More Stories
Lotus appoints a new CEO to succeed Dany Bahar
Lotus have been without a Chief Executive Officer (CEO) for nearly 2 years, but now with the appointment of Jean-Marc Gales, they have one. He'll be joining Aslam…
Aston Martin posts improved results
Almost a year after the equity investment by construction and manufacturing specialist Investindustrial, Aston Martin has posted a modest improvement in its performance…
Caterham and Renault to split over Alpine joint venture project
When we met with Caterham Group CEO Graham Macdonald last year the message was very much 'Vive la différence', but it now seems the differences between Renault and…
Which car maker leads the Super Bowl Ad Chart of 2014? (w/VIDEOS)
Over the past few years Volkswagen has been the dominant 'force' in Super Bowl advertising, largely due to their partnership with creative agency Deutsch USA, who've…
Super Bowl 48: The pre-game reckoning
As in previous years, automotive brands will be competing hard for our attention during Super Bowl weekend, but the real prize for advertisers starts long before the Big…
Behind the Story: Zenos Cars
My English teacher once proclaimed that all good stories should start at the beginning, finish at the end and have something worth reading in the middle. Here was a man…
Jaguar parodies the Mercedes’ Magic Body Control ad (w/VIDEO)
If imitation is the sincerest form of flattery then Mercedes-Benz should be blushing right now. The car maker's 'Magic Body Control' ad recently won 'German Ad of the…
British Auto Legends competition – Did you win? (w/VIDEO)
Earlier this summer Royal Mail ran a competition asking UK motoring fans “if you had to pick one...” (of six British Automotive Legends) "..which would it be?" With the…
