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Lotus cashes in on £10 million regional growth fund award

It's been over 18 months since the House of Commons last spoke about injecting cash into Lotus Cars, but today Business Secretary, Vince Cable MP visited Lotus’ Norfolk…

Watch Jean-Claude Van Damme perform the splits between two moving trucks (w/VIDEO)

Engaging truck ads are unsurprisingly rather thin on the ground, but in 2013 Volvo Trucks have been filling the content vacuum with a series of shareable (and…

Gymkhana SIX is LIVE (w/VIDEO)

The sixth instalment of Gymkhana, called 'The Ultimate Gymkhana Grid Course', features a real-life playground complete with a moving wrecking ball and videogame elements…

Honda moves to regain its sporting credentials

Honda's latest advertising campaign for the fuel efficient new CR-V 1.6 diesel is clever, engaging and has thus far generated more than 3.2 million views on YouTube…

Graham MacDonald is promoted to Caterham Group CEO

Graham Macdonald has been appointed as the new CEO of the Caterham Group of companies, with overall responsibility for all arms of the business. He retains his role as…

Infiniti and Campfire release new voice-activated interactive video

Infiniti USA and marketing agency Campfire have launched a new kind of interactive campaign for the new Q50 saloon. Rather than the usual mouse-click form of engagement,…

Which Automotive companies lead the innovation race..?

Last month global management consultancy, The Boston Consulting Group (BCG), published its annual report on the world’s most innovative companies. As usual there were…

Time for tea? Honda certainly thinks so.. (w/VIDEO)

One of the most popular enthusiast car videos of the last 9 months is Audi's remarkable symphony of the R8 V10 plus - stripped naked at the rear, with nothing but a…