Most Recent Stories
Why Kia is more sporty than Volkswagen
Yesterday I was reading Kia's announcement about the need to raise its brand image by offering more sporty cars - you know, the usual marketing rhetoric about being perceived as a dynamic brand, characterised by style, a premium look and some mystical notion of power. And then the following words struck me - "..it will almost certainly be rear-wheel drive".
Win a trip to the Detroit Motor Show with Hyundai’s Asphalt 7 Contest (w/VIDEO)
January's Detroit Motor Show looks set to provide a real kick-start to 2013, with a host of new model premieres from the world's largest car makers. One of those car makers is Hyundai - the fourth largest car maker and the fastest-growing automotive company by brand.
Which Automotive Brands are winning the Content Marketing race?
When it comes to content marketing, one format stands above all others - video. It's the most powerful medium for switching-on a customer and delivering a memorable experience.
Proton signs a collaboration agreement with Honda, setting Lotus up for a platform sharing deal with the NSX
As I said in last night's piece, 'Why Lotus' future is far from safe', Proton has been working on securing a platform sharing deal with a major automotive partner.
Why Lotus’ future is far from being ‘safe’
Last week an article was published online by Auto Express magazine, with the title "Lotus' future is safe". In the interests of transparency and to ensure an honest dialogue, I'll provide a little background on the source of this article and why you should still maintain an open mind about Lotus' future.
Is DRB-Hicom Fiddling While Lotus Burns..?
For any business to function it needs to produce a product or service, sell it to customers, develop new offerings and promote them in order to generate demand. It also needs working capital to pay its suppliers, develop its staff and motivate all involved in its organisation to outperform its competitors. Lotus appears to be doing none of these, and to all intents and purposes is like a patient 'surviving' on life support - not 'living' - because that would involve actually getting up and doing something, but surviving - as in artificially being kept alive.
EV Futures: Electric dreams – from nightmare to nirvana
With electric super car ‘halo’ models entering the fray, environmentally-friendly cars are about to become a lot more desirable. So, what’s the catch?
The competitive landscape for electric vehicles will change forever in 2013, not because of a deluge of sensible, affordable city cars from China, but because the biggest most aspirational car brands will begin a land grab of our heart and minds with a mind-boggling array of super sports cars.
Aston Martin loses its cool.. while Mercedes gains some swagger
Luxury sports car maker, Aston Martin, has sat atop the CoolBrands index since 2010, outdoing the likes of Apple, Rolex, Harley Davidson and Nike, but in this 50th anniversary of the James Bond films, the brand which made Britain's most revered MI6 agent has dropped behind Apple and YouTube, into a lowly third place.