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Lotus fiddles with the Evora while Hethel burns..

Our disappointment with Lotus stems not just from the way in which they've been mismanaged by their new owners, DRB-Hicom, but also the way in which its PR spin-doctors tread such a dangerously insincere line that it's difficult to see how trust can ever be restored.

The Top 14 examples of Automotive Christmas Cheer..

When fighting for a competitive advantage in the tough automotive sector, every little bit helps, especially when trying to sell a range-limited, pricey and usually uncool electric car. But this Christmas, the EVs have the advantage..

Fiat targets customers for its new 500L with ‘The Motherhood’ rap (w/VIDEO)

Comedian W.C. Fields famously coined the saying, “Never work with animals or children”, but it seems the opposite is true for advertising. Seven of the Top Ten Automotive Ads of all time feature either kids, animals or both.

Infiniti do their best to put their product nomenclature beyond the understanding of mere mortals..

See what we did there? Whenever we write about Infiniti our goal is to subtly add-in a reference to Buzz Lightyear and luckily for us, Infiniti has made the task a whole lot easier. To prepare itself ...

Porsche’s 2012 sales results show the Boxster is in need of some lovin’

At £37,589 for the entry-level 2.7-litre Boxster, and £45,384 for the Boxster S, you'd expect them to be flying out of the showrooms, especially with its unfeasibly efficient flat-six boxer engine which propels even the slowest model from 0-62mph in 5.5 seconds and yet still manages to deliver 36.7 mpg.

Audi takes its customers for a ride: An update on the TT window regulator issue

As temperatures across the UK plummet below freezing, most drivers will be preoccupied with the traction of their tyres on Britain's icy roads, but for some there's an even bigger problem to worry about.

Jaguar cancels C-X75 production and why this is ‘good news’ for JLR’s future

The official reason given for this morning's announcement is that Jaguar’s US$1 million C-X75 supercar no longer fits with global economic conditions, but there's more to Jaguar's decision than this, which will no doubt have a significant impact on future hybrid-electric sports cars.

Aston Martin serves up a lesson in corporate strategy

Last week's media coverage of the equity investment made by Investindustrial in Aston Martin has thus far focused entirely on the transaction, so I thought it might be interesting to step back a bit and take a look at how this new arrangement will deliver shareholder value for the company's owners.

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