Most Recent Stories
MINI launches the new Clubvan Concept
The MINI feels very much at home just about anywhere on the planet. And soon the world will also be the oyster of MINI drivers and their entourages. 12 days on from the “official” start of spring, MINI can announce its arrival among the ranks of camping outfitters.
Ad Watch: The most amusing Automotive April Fools’ pranks of 2011/2012
All-Fools' Day. It's a great opportunity for PRs to drop the pretence of responsible behaviour and unleash the hidden child within, but it takes more than clowning around to produce an effective April Fool's gag.
TomTom discovers Darth Vader holds the key to making your children happier
Following months of meticulous research, the experts at TomTom’s Navigation Laboratory (NavLab) have discovered a solution to stop babies crying in the backseat. Project GAGA evaluated the full range of TomTom navigation voices including Homer Simpson, Bugs Bunny and Yoda, but only Lord Vader possessed the necessary force to turn tears into laughter.
Beat the hosepipe ban with a self-cleaning Subaru
Subaru is about to take the automotive world by storm with the launch of the world’s first self-cleaning car, with patented AF Technology – just in time to beat next week’s widespread enforcement of hosepipe bans.
BMW introduces the driverless Running Coach
As an official sponsor of London 2012, BMW has been inspired to develop a new technology helping customers to boost their fitness in the run up to the Games.
Mercedes-Benz and Audi conjure up two different kinds of light show
Most automotive ads use a peripheral approach to influence the attitudes of viewers, painting a dreamscape of persuasive images in the hope that the subsequent 'good feeling' opens the door to a more direct sales message.
FIAT’s 500 Abarth – now with Tiger Blood..
Fiat's advertising campaign for the US market has been such a refreshing change from the way the Fiat brand is marketed in Europe. Over here we are conditioned to think of Fiat as a middle-tier car maker; cheap, characterful, but not necessarily something to shout about.
Adwatch: Mazda drives headlong in to a media storm with ‘Dr. Seuss’ The Lorax’
Mazda's Truffula Tree Friendly CX-5 'should' have been the perfect match for the latest Universal Studios remake of a Dr. Seuss classic. But instead their latest ad has landed the car maker in a whole heap of trouble. Find out why..