Most Recent Stories
Adwatch: Peugeot strips the 208 naked in its new interactive experience
Peugeot's all-new 208 makes its premiere at the Geneva motor show in a fortnight's time. It's a bold and ambitious model, targeting none other than the marque's highly successful 205, made most famous by the iconic 205 GTi.
If regeneration is what the car is all about, then Peugeot's advertising is very much forward-looking as it pushes the boundaries in size, scale and reach to make sure we all know the 208 is coming.
Video: Ken Block’s 2012 Season Promo – Part Deux
Ken Block's 2012 season promo (Part 1) was a spoof of himself, with a little help from actor and comedian Nick Swardson. This time around the focus is on the cars - the all-new livery of the H.F.H.V. (Hybrid Function Hoon Vehicle) and Gymkhana World Tour Fiesta.
Chrysler speaks out on Clint Eastwood “It’s Half-Time in America” Ad and its big push for 2012
Chrysler's Super Bowl ad became notorious for all the wrong reasons, after it was pulled by YouTube in a move that raised fresh questions over the video sharing platform's content management controls.
On the edge or a step too far? The Super Bowl ads that crossed the line
Super Bowl ads are a multi-million dollar investment for brands, so it's hardly surprising to find some stretching that little bit 'too far' in their quest to ensure a positive return. But are they really crossing the line? Or are these just another example of the age old tactic of using controversy to gain exposure?
Super Bowl XLVI Automotive Ads – The Post-game Reckoning
The New York Giants may have won the game on the field, but the online battle for top video ad is still going strong.
Super Bowl Automotive Scorecard: Part 2
With Super Bowl 2012 just hours away, we're taking another look at our scorecard as automotive brands pitch hard to win over the biggest single-event audience in the world.
Volkswagen’s Super Bowl onslaught continues with ‘The Dog Strikes Back’
Volkswagen's 'full-on' sequel to last year's all conquering 'The Force' Super Bowl Ad, features a dog, the new VW Beetle and a 30-second scene from Star Wars.