Details are scarce at the moment, very scarce. All we know is that it’s a new British car maker, based in London, that is due to launch on 14th September 2011 at the Frankfurt International Motor Show.

The company’s first high-end luxury vehicle will be called Hemera, which looks to be a 5-door shooting-brake design along the lines of Ferrari’s FF. No word on power plant or drivetrain, but its engine makes a promising sound in the video below.

The company invite you to register your interest to receive all the latest news leading up to the launch, in the meantime we await further news.

New Eterniti microsite


Written By

Steve Davies

Steve is an investor, private equity advisor and former Partner at KPMG, PwC and Bain.   Most importantly he's a life-long car enthusiast, mountain biker and active sports enthusiast. He designs and builds technology platforms and is the architect behind Transmission.

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