advertising campaign

We’ve been a little cynical in the past about Hyundai's promotional campaign for the Sonata Turbo, the Sonata is not exactly the kind of car any of us would associate with 'speed' - in fact stick a Taxi sign on its roof and it would look right at home waiting in the taxi-rank at Slough station. But over in the USA, where there's always been a greater affinity for Japanese and Korean marques, Hyundai have been mounting a campaign to transform the Sonata's dowdy image and re-position it as a car to be desired rather than just used.