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Ad Watch: The most amusing Automotive April Fools’ pranks of 2011/2012
March 31, 2012
All-Fools' Day. It's a great opportunity for PRs to drop the pretence of responsible behaviour and unleash the hidden child within, but it takes more than clowning around to produce an effective April Fool's gag.
BMW introduces the driverless Running Coach
March 31, 2012
As an official sponsor of London 2012, BMW has been inspired to develop a new technology helping customers to boost their fitness in the run up to the Games.
Industry
Autoglass pioneers ‘self-repairing’ glass… for phones
Automotive
Infinity announces world first In-Car Hunger Monitoring System
The BMW PRAT- get your limited-edition accessory before they’re all sold out
April 1, 2010
It's that time of the year again when BMW's marketing team spread a little Joy.
More Stories
March 31, 2012
BMW introduces the driverless Running Coach
As an official sponsor of London 2012, BMW has been inspired to develop a new technology helping customers to boost their fitness in the run up to the Games.
April 1, 2011
Autoglass pioneers ‘self-repairing’ glass… for phones
Autoglass® has today announced a scientific breakthrough by developing glass that repairs itself. Scientists at the company's headquarters in Bedford have been testing…
April 1, 2010
Infinity announces world first In-Car Hunger Monitoring System
The most useful in-car accessory since cup holders will go on sale with the all new Infiniti M later this year.
April 1, 2010
The BMW PRAT- get your limited-edition accessory before they’re all sold out
It's that time of the year again when BMW's marketing team spread a little Joy.
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