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On the edge or a step too far? The Super Bowl ads that crossed the line
February 6, 2012
Super Bowl ads are a multi-million dollar investment for brands, so it's hardly surprising to find some stretching that little bit 'too far' in their quest to ensure a positive return. But are they really crossing the line? Or are these just another example of the age old tactic of using controversy to gain exposure?
Audi releases new bi-turbo TDI engine for A6 and A7 Sportback
February 1, 2012
Timing can be a bitch. That's the first thought that came to mind when reading Audi's press release for their most potent V6 TDI engine. At first glance 309 bhp and 650 Nm (480 lb-ft) of torque sounds unbeatable, unless of course you're BMW.
Toyota unveils its 2012 TS030 HYBRID Le Mans challenger
January 25, 2012
Although Peugeot's withdrawal from Le Mans series racing last week was a disappointment to those who have enjoyed its rivalry with Audi, the 2012 season will remain a closely fought affair due to the introduction of Toyota's TS030 HYBRID Le Mans challenger.
Automotive
Audi’s new A1 Quattro leaves us underwhelmed..
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February 1, 2012
Audi releases new bi-turbo TDI engine for A6 and A7 Sportback
Timing can be a bitch. That's the first thought that came to mind when reading Audi's press release for their most potent V6 TDI engine. At first glance 309 bhp and…
January 31, 2012
Super Bowl XLVI Automotive Snapshot – Who’s Gaming Who?
When you look at the latest plethora of Super Bowl ads, what do you see? A bit of fun? Or do they inspire you think about ways in which you can apply the same thinking…
January 30, 2012
Updated: Super Bowl XLVI – The Greatest Automotive Ad Game on Earth..
In 9 days, 10 hours and 23 minutes the biggest U.S. sporting event of the year, Super Bowl 46, will begin. But what does American Football have to do with cars?
January 25, 2012
Toyota unveils its 2012 TS030 HYBRID Le Mans challenger
Although Peugeot's withdrawal from Le Mans series racing last week was a disappointment to those who have enjoyed its rivalry with Audi, the 2012 season will remain a…
December 21, 2011
Audi’s new A1 Quattro leaves us underwhelmed..
If you're a UK Audi customer, then you'll need to petition loudly if you hope to park a new A1 Quattro on your driveway, but will many of you bother? Just 333 examples…
December 16, 2011
Top 10 Automotive social video campaigns of 2011
We hear a lot about Intelligence in the motoring industry, it's become the norm in automotive acronyms, especially for the leading German car makers - Intelligent…
December 11, 2011
BMW’s New 6 Series Gran Coupe breezes in
If you're in the market for a prestigious, elegant, 4-door BMW then you've now got three models to choose from - 5 Series, 7 Series and the 4-door 6 Series Gran Coupe.…
November 25, 2011
Which is faster to 300km/h? – Bugatti Veyron Grand Sport or Lotus Renault GP R30? (w/VIDEO)
It's the question that everyone would love to know and it took a collaboration between Germany's Sport Auto magazine and Lotus Renault GP to find out.




