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Adwatch: BMW M – It’s like having your cake and eating it too
May 31, 2012
A lot of people 'inside' BMW were unhappy about their brand team ditching 'The Ultimate Driving Machine' tagline from the car maker's ads and replacing it with.. JOY.
That's like Audi dropping 'Vorsprung Durch Technik' and replacing it with 'Well-built & Reliable'.
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New BMW 1 Series continues to polarise opinion
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BMW presents the Vision ConnectedDrive
In the driving seat at BMW’s M Division
September 23, 2009
We meet with Dr Kay Segler, President of M GmbH and ask him about the future of BMW's M-cars.
Automotive
BMW Vision EfficientDynamics concept
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September 23, 2009
In the driving seat at BMW’s M Division
We meet with Dr Kay Segler, President of M GmbH and ask him about the future of BMW's M-cars.
August 30, 2009
BMW Vision EfficientDynamics concept
With 356bhp, 590lb-ft and 75 mpg, has BMW invented the perfect sportscar?.