evora

You have to admire the ambition of Dany Bahar and his team at Lotus, despite doubts over the scale and achievability of their New Era strategy, they've certainly raised the brand's profile during the two months since their Paris Motorshow bombshell.

Turning the small Norfolk car maker into a worthy Aston Martin, Ferrari and Porsche rival is on a par with Red Bull winning the F1 World Championship - an unlikely ambition and yet we've just witnessed the Austrian drinks company achieving just that.

New Lotus Evora Cup/GT4 race car and four Lotus 2-Eleven GT4 race cars take on the Nürburgring.

It's all in a very good cause, but did Lotus really 'have to' pimp up the Evora?