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Lotus woos the Hollywood-set
November 14, 2010
You have to admire the ambition of Dany Bahar and his team at Lotus, despite doubts over the scale and achievability of their New Era strategy, they've certainly raised the brand's profile during the two months since their Paris Motorshow bombshell.
Turning the small Norfolk car maker into a worthy Aston Martin, Ferrari and Porsche rival is on a par with Red Bull winning the F1 World Championship - an unlikely ambition and yet we've just witnessed the Austrian drinks company achieving just that.
News
Lotus set to unveil Metamorphosis
Automotive
PARIS: Lotus reinvents itself for a new type of customer
Lotus reveals facelifted Elise range
February 16, 2010
Lotus' revised Elise harks back to the 1996 original in more ways than just its mustard paint finish.
Automotive
Lotus reveals the Evora Cup
Automotive
Lotus ‘Exige Scura’
More Stories
February 16, 2010
Lotus reveals facelifted Elise range
Lotus' revised Elise harks back to the 1996 original in more ways than just its mustard paint finish.
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