f1

How many Ferraris would you need to bring together to beat the world record for the largest ever parade? 50 cars? 200? How about 500? Let me give you a clue - the previous record set in 2008 at Japan’s Fuji Speedway Circuit was 490 cars. Awesome eh?

If there's one thing most people know about Ron Dennis, it's how much of a perfectionist he is about.. well everything really. Here is a man who has built McLaren up to become the most respected of all race teams, second only to Ferrari in some people's eyes.

So when I first watched their new animation series - Tooned, produced together with the creative wizards at Framestore, I was curious to find out about McLaren's goals for the project and how it would push the boundaries for branded content in motorsport.

Ferrari are in the midst of launching the new F12berlinetta this week, stretching the legs of its newest prancing horse in the hills above Maranello where the car was originally developed.