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Q & A: How Simraceway aims to blow existing driving games out of the water..

When Simraceway announced their landmark agreement with McLaren earlier this month, we decided to delve a little deeper behind the story before sharing our thoughts.

Caterham Cars launches in India

With Malaysian-born Tony Fernandes as its new owner, it was only a matter of time before Caterham Cars set up a permanent residence in India - you see, despite being…

Adwatch: What did Jenson and Lewis say next? (w/VIDEOS)

Last week I wrote about the effectiveness of online display advertising - in "To Infiniti and beyond" - where I also touched upon the significance of content marketing…

Too Fast, Too Sterile – Has the 911 GT3 Cup lost its edge?

“How do you solve a problem like Maria?” ... A question that may not instantly be burning on the lips of every motorsport enthusiast, but one, all the same, that…

McLaren Automotive sets its sights on becoming a multi-billion dollar business (w/VIDEO)

This weekend's Singapore Grand Prix was a fitting occasion for McLaren Automotive to announce that its Asia Pacific network will be managed from a wholly-owned McLaren…

Back to School with the Lotus Driving Academy (w/VIDEOS)

Complete with a newly refurbished Lotus Test track at Hethel and new Chief Instructor in the form of former Lotus F1 driver, Martin Donnelly, the Lotus Driving Academy…

IOTD: McLaren MP4-12C visits the old banked Monza circuit (w/DOWNLOAD)

Today's image of the day is one that's perfectly suited to a Friday evening. Last weekend McLaren Automotive opened its first ever showroom in Milan, Italy - the same…

Q&A with Lewis Hamilton ahead of the 2011 Santander Italian Grand Prix

It's the Italian Grand Prix from Monza this weekend and we thought it would be interesting to find out more about Lewis Hamilton's state of mind, two-thirds of the way…

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