Featured
Formula One – 2012 Season Preview
January 24, 2012
With Caterham F1 due to launch their 2012 car in less than 48 hours, Kimi Raikkonen out on track in the 2011 Lotus Renault yesterday and Williams F1 sneaking a peak of their 2012 chassis whilst at Sky's...
Motorsport
Bruno Senna quits racing to focus on his modelling career..?
Motorsport
Q&A: Lotus ambassador Jean Alesi speaks up about Kimi Raikkonen
Kimi Räikkönen joins Lotus Renault GP on a 2-year contract (w/VIDEO)
November 29, 2011
It's hard not to feel sorry for Lotus Renault GP's long list of talented drivers, all carefully positioning themselves for the two available race seats in 2012 - then along comes the IceMan, performs the undercut and takes the chequered flag, before any of them has time to pick up the phone to team-boss Monsieur Boullier and cry "Foul!"
The press release begins, "Lotus Renault GP is pleased to announce that Kimi Räikkönen will race for the team next season.", but we're pretty sure than sentiment doesn't extend to existing drivers Vitaly Petrov and Bruno Senna, nor test and reserve driver Romain Grosjean.
Automotive
Q & A: How Simraceway aims to blow existing driving games out of the water..
Automotive
Caterham Cars launches in India
Adwatch: What did Jenson and Lewis say next? (w/VIDEOS)
October 13, 2011
Last week I wrote about the effectiveness of online display advertising - in "To Infiniti and beyond" - where I also touched upon the significance of content marketing as a tool for brands trying to engage with users online.
Motorsport
Too Fast, Too Sterile – Has the 911 GT3 Cup lost its edge?
More Stories
November 29, 2011
Kimi Räikkönen joins Lotus Renault GP on a 2-year contract (w/VIDEO)
It's hard not to feel sorry for Lotus Renault GP's long list of talented drivers, all carefully positioning themselves for the two available race seats in 2012 - then…
November 24, 2011
Q & A: How Simraceway aims to blow existing driving games out of the water..
When Simraceway announced their landmark agreement with McLaren earlier this month, we decided to delve a little deeper behind the story before sharing our thoughts.
October 27, 2011
Caterham Cars launches in India
With Malaysian-born Tony Fernandes as its new owner, it was only a matter of time before Caterham Cars set up a permanent residence in India - you see, despite being…
October 13, 2011
Adwatch: What did Jenson and Lewis say next? (w/VIDEOS)
Last week I wrote about the effectiveness of online display advertising - in "To Infiniti and beyond" - where I also touched upon the significance of content marketing…
October 11, 2011
Too Fast, Too Sterile – Has the 911 GT3 Cup lost its edge?
“How do you solve a problem like Maria?” ... A question that may not instantly be burning on the lips of every motorsport enthusiast, but one, all the same, that…
September 23, 2011
McLaren Automotive sets its sights on becoming a multi-billion dollar business (w/VIDEO)
This weekend's Singapore Grand Prix was a fitting occasion for McLaren Automotive to announce that its Asia Pacific network will be managed from a wholly-owned McLaren…
September 20, 2011
Back to School with the Lotus Driving Academy (w/VIDEOS)
Complete with a newly refurbished Lotus Test track at Hethel and new Chief Instructor in the form of former Lotus F1 driver, Martin Donnelly, the Lotus Driving Academy…
September 16, 2011
IOTD: McLaren MP4-12C visits the old banked Monza circuit (w/DOWNLOAD)
Today's image of the day is one that's perfectly suited to a Friday evening. Last weekend McLaren Automotive opened its first ever showroom in Milan, Italy - the same…
