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British GT: Rounds 1 & 2 from Oulton Park
April 5, 2018
"The rain, it came, but it would not drain, and so the meeting was abandoned…" Some woeful prose to accompany the Easter Bank Holiday downpours at Oulton Park, where Flick Haigh became the first woman...
Jaguar’s Sportbrake receives the 542bhp XFR-S treatment
February 25, 2014
Up until now if you wanted a 500bhp+ performance estate your choices were limited: there's the £76,985 552bhp Audi RS 6 Avant or £75,885 549bhp Mercedes E63 AMG - but now there's also the £82,495 542bhp...
Jaguar parodies the Mercedes’ Magic Body Control ad (w/VIDEO)
December 18, 2013
If imitation is the sincerest form of flattery then Mercedes-Benz should be blushing right now. The car maker's 'Magic Body Control' ad recently won 'German Ad of the Year' in Unruly Media's Video Sharing...
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February 25, 2014
Jaguar’s Sportbrake receives the 542bhp XFR-S treatment
Up until now if you wanted a 500bhp+ performance estate your choices were limited: there's the £76,985 552bhp Audi RS 6 Avant or £75,885 549bhp Mercedes E63 AMG - but…
February 6, 2014
Which car maker leads the Super Bowl Ad Chart of 2014? (w/VIDEOS)
Over the past few years Volkswagen has been the dominant 'force' in Super Bowl advertising, largely due to their partnership with creative agency Deutsch USA, who've…
January 24, 2014
Super Bowl 48: The pre-game reckoning
As in previous years, automotive brands will be competing hard for our attention during Super Bowl weekend, but the real prize for advertisers starts long before the Big…
December 18, 2013
Jaguar parodies the Mercedes’ Magic Body Control ad (w/VIDEO)
If imitation is the sincerest form of flattery then Mercedes-Benz should be blushing right now. The car maker's 'Magic Body Control' ad recently won 'German Ad of the…
December 10, 2013
British Auto Legends competition – Did you win? (w/VIDEO)
Earlier this summer Royal Mail ran a competition asking UK motoring fans “if you had to pick one...” (of six British Automotive Legends) "..which would it be?" With the…
November 24, 2013
Jaguar F-TYPE Coupé vs Porsche 911 (w/VIDEO)
Weight is the enemy of performance, so you'd be forgiven for thinking Jaguar had lost the fight with its new F-TYPE Coupé. You see, the F-TYPE is the first Jaguar…
September 26, 2013
British Model David Gandy describes his passion for driving sports cars (w/VIDEO)
British model David Gandy has made a short film with Jaguar, about his number one passion in life; driving sports cars, which he describes as “the ultimate escapism”.…
September 17, 2013
Watch Mark Cavendish fly down the Isle of Man TT course (w/VIDEO)
The Tour of Britain is the UK's biggest professional cycle race, taking in stages from Peebles in Scotland down to Haytor in the South-West of England. Unfortunately it…