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Jaguar’s Sportbrake receives the 542bhp XFR-S treatment

Up until now if you wanted a 500bhp+ performance estate your choices were limited: there's the £76,985 552bhp Audi RS 6 Avant or £75,885 549bhp Mercedes E63 AMG - but…

Which car maker leads the Super Bowl Ad Chart of 2014? (w/VIDEOS)

Over the past few years Volkswagen has been the dominant 'force' in Super Bowl advertising, largely due to their partnership with creative agency Deutsch USA, who've…

Super Bowl 48: The pre-game reckoning

As in previous years, automotive brands will be competing hard for our attention during Super Bowl weekend, but the real prize for advertisers starts long before the Big…

Jaguar parodies the Mercedes’ Magic Body Control ad (w/VIDEO)

If imitation is the sincerest form of flattery then Mercedes-Benz should be blushing right now. The car maker's 'Magic Body Control' ad recently won 'German Ad of the…

British Auto Legends competition – Did you win? (w/VIDEO)

Earlier this summer Royal Mail ran a competition asking UK motoring fans “if you had to pick one...” (of six British Automotive Legends) "..which would it be?" With the…

Jaguar F-TYPE Coupé vs Porsche 911 (w/VIDEO)

Weight is the enemy of performance, so you'd be forgiven for thinking Jaguar had lost the fight with its new F-TYPE Coupé. You see, the F-TYPE is the first Jaguar…

British Model David Gandy describes his passion for driving sports cars (w/VIDEO)

British model David Gandy has made a short film with Jaguar, about his number one passion in life; driving sports cars, which he describes as “the ultimate escapism”.…

Watch Mark Cavendish fly down the Isle of Man TT course (w/VIDEO)

The Tour of Britain is the UK's biggest professional cycle race, taking in stages from Peebles in Scotland down to Haytor in the South-West of England. Unfortunately it…