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Why Kia is more sporty than Volkswagen
November 22, 2012
Yesterday I was reading Kia's announcement about the need to raise its brand image by offering more sporty cars - you know, the usual marketing rhetoric about being perceived as a dynamic brand, characterised by style, a premium look and some mystical notion of power. And then the following words struck me - "..it will almost certainly be rear-wheel drive".
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