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On the edge or a step too far? The Super Bowl ads that crossed the line

Super Bowl ads are a multi-million dollar investment for brands, so it's hardly surprising to find some stretching that little bit 'too far' in their quest to ensure a…

Super Bowl XLVI Automotive Ads – The Post-game Reckoning

The New York Giants may have won the game on the field, but the online battle for top video ad is still going strong.

Super Bowl Automotive Scorecard: Part 2

With Super Bowl 2012 just hours away, we're taking another look at our scorecard as automotive brands pitch hard to win over the biggest single-event audience in the…

Updated: Super Bowl XLVI – The Greatest Automotive Ad Game on Earth..

In 9 days, 10 hours and 23 minutes the biggest U.S. sporting event of the year, Super Bowl 46, will begin. But what does American Football have to do with cars?

Lexus finds its mojo with the new LF-LC 2+2 Sport Coupe

This feels like a good-news story to me as we near the end of 2011. Toyota/Lexus who seemingly abandoned the sports car segment, first with the Supra in 2002 followed…

Could this be Lexus contender to Honda’s NSX?

Lexus will unveil a new concept vehicle at the North American International Auto Show in Detroit on January 9, 2012, joining Honda who this morning confirmed its NSX…

Lexus GS F Sport gets ready to take BMW’s crown

If you're in the market for a large sports saloon, then it might be worth giving the New Lexus GS F Sport a second look. Perhaps you remember the LF-Gh Concept, which…

Lexus CT 200h F-Sport adds a bit of sparkle to being sensible

I am a big fan of vehicles which succeed in contradicting first impressions - Jaguar's C-X75 which looks like it's powered by a gas-guzzling 6-litre V12, but instead is…

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