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VIDEO: Lexus LF-LC takes to the road around Lake Como, Italy
May 31, 2012
You may have spotted Lexus' LF-LC in the photo gallery we published from The Concorso d’Eleganza Villa d’Este at the weekend. Lexus went one step further than its static Concorso display, by actually driving the LF-LC on the roads around Lake Como in Italy.
On the edge or a step too far? The Super Bowl ads that crossed the line
February 6, 2012
Super Bowl ads are a multi-million dollar investment for brands, so it's hardly surprising to find some stretching that little bit 'too far' in their quest to ensure a positive return. But are they really crossing the line? Or are these just another example of the age old tactic of using controversy to gain exposure?
Updated: Super Bowl XLVI – The Greatest Automotive Ad Game on Earth..
January 30, 2012
In 9 days, 10 hours and 23 minutes the biggest U.S. sporting event of the year, Super Bowl 46, will begin. But what does American Football have to do with cars?
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Lexus finds its mojo with the new LF-LC 2+2 Sport Coupe
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February 6, 2012
On the edge or a step too far? The Super Bowl ads that crossed the line
Super Bowl ads are a multi-million dollar investment for brands, so it's hardly surprising to find some stretching that little bit 'too far' in their quest to ensure a…
February 6, 2012
Super Bowl XLVI Automotive Ads – The Post-game Reckoning
The New York Giants may have won the game on the field, but the online battle for top video ad is still going strong.
February 5, 2012
Super Bowl Automotive Scorecard: Part 2
With Super Bowl 2012 just hours away, we're taking another look at our scorecard as automotive brands pitch hard to win over the biggest single-event audience in the…
January 30, 2012
Updated: Super Bowl XLVI – The Greatest Automotive Ad Game on Earth..
In 9 days, 10 hours and 23 minutes the biggest U.S. sporting event of the year, Super Bowl 46, will begin. But what does American Football have to do with cars?
December 21, 2011
Lexus finds its mojo with the new LF-LC 2+2 Sport Coupe
This feels like a good-news story to me as we near the end of 2011. Toyota/Lexus who seemingly abandoned the sports car segment, first with the Supra in 2002 followed…
December 12, 2011
Could this be Lexus contender to Honda’s NSX?
Lexus will unveil a new concept vehicle at the North American International Auto Show in Detroit on January 9, 2012, joining Honda who this morning confirmed its NSX…
October 25, 2011
Lexus GS F Sport gets ready to take BMW’s crown
If you're in the market for a large sports saloon, then it might be worth giving the New Lexus GS F Sport a second look. Perhaps you remember the LF-Gh Concept, which…
October 20, 2011
Lexus CT 200h F-Sport adds a bit of sparkle to being sensible
I am a big fan of vehicles which succeed in contradicting first impressions - Jaguar's C-X75 which looks like it's powered by a gas-guzzling 6-litre V12, but instead is…



