manifesto

The V12 Lamborghini Aventador LP 700-4 made its Asian debut this morning on Lamborghini’s stand at the Auto Shanghai 2011. The event also marked the launch of the Gallardo LP 550-2 Tricolore at a special off-site event held in the Shanghai Expo. The LP 550-2 Tricolore was developed to pay homage to Italy, but this was the first time it had been shown in China.

It was bound to happen, despite the numerous images leaked during the past fortnight, and to ensure all eyes were on Lamborghini's stand, the new Aventador LP700-4 was revealed last night at the VW Group pre-show party guaranteeing it the front-page position on Day 1 of the 81st Geneva Motorshow.

It's actually quite a refreshing change to see Lamborghini revealing its new V12 super sports car from the inside-out. If you think back to previous Lamborghini launches the focus has been firmly on the glitz, glamour and sheer celebrity of the car, which can be a frustrating experience for an enthusiast when all you'd like to see is someone crack open the throttle and silence all the polite conversation.