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May 23, 2012

Monaco preview: When Nico met Mika

Mercedes-Benz are notorious for their somewhat awkward product placements featuring Nico Rosberg, Michael Schumacher and Mika Häkkinen, but sometimes they work - such as…

March 20, 2012

Reasons to be cheerful – there’s a new Mercedes SL 65 AMG

With a power output of 621 bhp and 1000 Nm (737 lb ft) of torque, you could be forgiven for thinking those are the most significant numbers attached to Mercedes' new…

February 14, 2012

Chevy Camaro comes to the UK

Up until now, if you wanted to buy your very own American muscle car here in the UK, then your choices were limited to one of the reputable import agents or handling the…

December 11, 2011

BMW’s New 6 Series Gran Coupe breezes in

If you're in the market for a prestigious, elegant, 4-door BMW then you've now got three models to choose from - 5 Series, 7 Series and the 4-door 6 Series Gran Coupe.…

December 2, 2011

Forget digital, the future is offline..

One of the many lessons I have learned during a career working in digital, is that when something becomes a trend, it's already too late to reap any meaningful…

November 22, 2011

Mercedes’ next generation SL aims for less weight, better vision and more bass

A very long time ago - before even I was born - Mercedes produced a model called the 300SL, also known as the Gullwing. 'SL' in those days stood for Sport Lightweight…

September 29, 2011

Eau de Stuttgart..

Picture this, it's a familiar problem - you've popped down to your local Mercedes-Benz dealer to book your C-Class in for a service and as you're waiting in the showroom…

September 28, 2011

Aston Martin recaptures UK’s Coolest Brand title, but so what..?

News that Aston Martin has been voted the UK's Coolest Brand for the fifth time in six years got me thinking - What does it mean? How did they get there? And how can…

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