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Adwatch: What did Jenson and Lewis say next? (w/VIDEOS)

Last week I wrote about the effectiveness of online display advertising - in "To Infiniti and beyond" - where I also touched upon the significance of content marketing…

Jean Alesi takes on the Indy 500 in a Lotus

The 96th Indy 500 scheduled to run on 27 May 2012 will see the return to competitive racing of one of F1's most admired drivers. Jean Alesi, who joined Group Lotus as a…

Type R MUGEN 2.2 provides a fitting swansong for the Honda Civic

Honda's Civic 237 bhp Type R MUGEN first emerged on the scene in 2010 - a hand-built, motorsport-derived hot hatch, with a 20-strong limited edition production run. But…

Porsche improves the 911 GT3 R for 2012

For the 2012 season Porsche have upgraded the 911 GT3 R, adding a further 20 bhp (now 493 bhp), providing quicker steering wheel mounted paddle-shifts, a softer…

Tom Cruise drives a Red Bull Racing F1 car – Mission Impossible? Maybe not. (w/VIDEO)

Tom Cruise, producer and star of Mission: Impossible Ghost Protocol, which opens on December 21, took a break from post-production work to accept an invitation to test…

Honda Racing produces 4-part BTCC documentary (w/VIDEOS)

Honda Racing Team has produced four short documentary films on its participation in the 2011 Dunlop MSA British Touring Car Championship. Each film will focus on what…

Mercedes SLS AMG GT3 gets ready for its first full season in the VLN

The SLS AMG GT3 will embark on its first race of the season next Saturday (2 April 2011), when the new VLN season (Nürburgring Endurance Championships) begins.

F1 Insider: Who are Marussia?

As the 2011 F1 season begins in Melbourne today, we decided to take a look at the team which finished at the bottom of the championship in 2010 and specifically at their…

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