Rolls Royce

Geneva has certainly been rocking these last few days, as manufacturers struggle to get their exhibition entries ready for the critical gaze of the public eye. As you would imagine, Geneva is the largest automotive exhibition of the year and it is essential that automotive brands in development, in terms of both image and technology, have something that stands out at the show.

Doesn't time just fly by? Well perhaps not, but the link is relevant as we consider the Spirit of Ecstasy - also known as The Flying Lady, which celebrates its 100th anniversary in 2011.

Perspective: Celebrities reviewing cars - a look at how to best use a celebrity icon to promote a manufacturer's car.