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Aston Martin loses its cool.. while Mercedes gains some swagger
September 24, 2012
Luxury sports car maker, Aston Martin, has sat atop the CoolBrands index since 2010, outdoing the likes of Apple, Rolex, Harley Davidson and Nike, but in this 50th anniversary of the James Bond films, the brand which made Britain's most revered MI6 agent has dropped behind Apple and YouTube, into a lowly third place.
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