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Mercedes-Benz and Audi conjure up two different kinds of light show
March 6, 2012
Most automotive ads use a peripheral approach to influence the attitudes of viewers, painting a dreamscape of persuasive images in the hope that the subsequent 'good feeling' opens the door to a more direct sales message.
Features & Reviews
ROAD 18: Too cool for Summer special
Automotive
Audi shows its e-tron Spyder at Le Mans
Introducing the New Lotus Elite
September 20, 2010
Ten days ahead of the official unveil at the Paris Motor Show, Lotus have unveiled the next step in their journey. The Elite promises to redefine a “modern classic".
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September 20, 2010
Introducing the New Lotus Elite
Ten days ahead of the official unveil at the Paris Motor Show, Lotus have unveiled the next step in their journey. The Elite promises to redefine a “modern classic".……