Featured
Behind-the-scenes with Michelin and Audi at the 2012 Le Mans 24 Hours
June 13, 2012
In the build up to this year's Le Mans 24 Hour race, Michelin has interviewed various members of the Audi Motorsport team to get an insight on what it takes to win at the world's most prestigious endurance race, which takes place this weekend (16-17 June).
Super Bowl Automotive Scorecard: Part 2
February 5, 2012
With Super Bowl 2012 just hours away, we're taking another look at our scorecard as automotive brands pitch hard to win over the biggest single-event audience in the world.
Automotive
Get involved: Michelin Pilot Performance Test
Launch of the 2010 Pirelli Calendar
November 20, 2009
The Pirelli Calendar is back, but don't expect to see many tyres.
More Stories
February 5, 2012
Super Bowl Automotive Scorecard: Part 2
With Super Bowl 2012 just hours away, we're taking another look at our scorecard as automotive brands pitch hard to win over the biggest single-event audience in the…
January 30, 2012
Updated: Super Bowl XLVI – The Greatest Automotive Ad Game on Earth..
In 9 days, 10 hours and 23 minutes the biggest U.S. sporting event of the year, Super Bowl 46, will begin. But what does American Football have to do with cars?
July 4, 2011
Get involved: Michelin Pilot Performance Test
During the next few days I will be evaluating Michelin's high-performance Pilot tyre range fitted to a variety of cars, with the aim of understanding the incremental…
November 20, 2009
Launch of the 2010 Pirelli Calendar
The Pirelli Calendar is back, but don't expect to see many tyres.

