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AdWatch: TomTom offers ‘The Best Job in the World’ for petrolheads
July 5, 2012
Do you remember Ben Southall, the lucky s*d who landed "the best job in the world"? He flew out from UK to Australia in 2009 to begin a work-cation as caretaker of an Australian tropical island, bolstered by a £75,000 salary and use of a luxury beach villa on Hamilton Island, Queensland.
TomTom discovers Darth Vader holds the key to making your children happier
March 31, 2012
Following months of meticulous research, the experts at TomTom’s Navigation Laboratory (NavLab) have discovered a solution to stop babies crying in the backseat. Project GAGA evaluated the full range of TomTom navigation voices including Homer Simpson, Bugs Bunny and Yoda, but only Lord Vader possessed the necessary force to turn tears into laughter.
Industry
Marketing: SkiddMark collaborates with Unruly Media to promote branded video content
Industry
Adwatch: TomTom turns to Sesame Street with Bert & Ernie (w/VIDEOS)
First Drive: Honda CR-Z
May 29, 2010
“It doesn’t know what it’s trying to be, what’s it meant to be? Too schizophrenic for me.” These are the words of a fellow scribe who has also just spent the last 90 minutes in the East Midlands countryside driving Honda’s new hybrid offering – the CR-Z.
I personally don’t agree with this assessment, though even Honda themselves admit there’s no real competitor to its Honda Insight successor. Nevertheless, curious and intrigued by a car whose chassis designer claimed the Elise partly inspired the CR-Z, I popped along a week ahead of its UK launch to see what all the hype was about.
More Stories
March 31, 2012
TomTom discovers Darth Vader holds the key to making your children happier
Following months of meticulous research, the experts at TomTom’s Navigation Laboratory (NavLab) have discovered a solution to stop babies crying in the backseat.…
November 29, 2011
Marketing: SkiddMark collaborates with Unruly Media to promote branded video content
If you've followed some of my adventures in recent years, then you'll know how much value I place on video as a medium for online marketers and publishers to engage with…
November 18, 2011
Adwatch: TomTom turns to Sesame Street with Bert & Ernie (w/VIDEOS)
When TomTom first came on the scene in the early 1990's, I suspect being the purveyor of silly voices never featured in their business plan. 20 years later and what…
May 29, 2010
First Drive: Honda CR-Z
“It doesn’t know what it’s trying to be, what’s it meant to be? Too schizophrenic for me.” These are the words of a fellow scribe who has also just spent the last 90…
