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On the edge or a step too far? The Super Bowl ads that crossed the line
February 6, 2012
Super Bowl ads are a multi-million dollar investment for brands, so it's hardly surprising to find some stretching that little bit 'too far' in their quest to ensure a positive return. But are they really crossing the line? Or are these just another example of the age old tactic of using controversy to gain exposure?
Toyota GT 86 will cost from £24,995 in the UK
February 3, 2012
Pricing of Toyota's new rear-wheel drive GT 86 coupe will, in some ways, be the most important determinant of the car's success. If it was priced too close to lifestyle sports coupes such as Audi's TT or BMW's Z4, then customers would naturally expect the same level of creature comforts - which would defeat the very purpose of Toyota's light-weight sports car.
Spot the difference: Production Subaru BRZ joins Toyota GT 86 at Tokyo
November 29, 2011
The first pictures of Subaru's BRZ leaked out last night, prior to its official launch at the Tokyo Motor Show. The BRZ, nicknamed Subieyota, is the company's first rear-wheel drive car and was developed together with Toyota's GT 86 (a.k.a. Toyobaru) which was unveiled at the weekend.
AutomotiveNews
Toyota GT 86 aims to be the Best Drivers Car on the Planet
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February 3, 2012
Toyota GT 86 will cost from £24,995 in the UK
Pricing of Toyota's new rear-wheel drive GT 86 coupe will, in some ways, be the most important determinant of the car's success. If it was priced too close to lifestyle…
January 30, 2012
Updated: Super Bowl XLVI – The Greatest Automotive Ad Game on Earth..
In 9 days, 10 hours and 23 minutes the biggest U.S. sporting event of the year, Super Bowl 46, will begin. But what does American Football have to do with cars?
January 25, 2012
Toyota unveils its 2012 TS030 HYBRID Le Mans challenger
Although Peugeot's withdrawal from Le Mans series racing last week was a disappointment to those who have enjoyed its rivalry with Audi, the 2012 season will remain a…
November 29, 2011
Spot the difference: Production Subaru BRZ joins Toyota GT 86 at Tokyo
The first pictures of Subaru's BRZ leaked out last night, prior to its official launch at the Tokyo Motor Show. The BRZ, nicknamed Subieyota, is the company's first…
November 27, 2011
Toyota GT 86 aims to be the Best Drivers Car on the Planet
It's a brave car maker who bucks the trend for more power, more performance and more.. everything when building a sports car, and when that car maker is Japanese there's…
September 23, 2011
Ad Watch: 2012 Toyota Hilux – Bugger, it’s still unbreakable.. (w/VIDEOS)
Ever since Jeremy Clarkson tried to destroy a Toyota Hilux on Top Gear (and failed), it's gained something of a reputation as being unbreakable. Toyota's marketing…
September 13, 2011
Frankfurt 2011: New images of the Toyota FT-86 II Concept (w/VIDEO)
Toyota continue the tease with its Ft-86 II Concept, but they've thoughtfully chosen to re-paint the show-car to help us distinguish between each motor show. First it…
August 30, 2011
Toyota snatch Nürburgring Electric Car Lap Record from Peugeot (w/Video)
Electric-powered cars have only recently begun lapping Germany's Nürburgring Norschleife and even then it was more to prove that their ability to lap the 20.8 km…


