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Super Bowl XLVI Automotive Ads – The Post-game Reckoning

The New York Giants may have won the game on the field, but the online battle for top video ad is still going strong.

Super Bowl Automotive Scorecard: Part 2

With Super Bowl 2012 just hours away, we're taking another look at our scorecard as automotive brands pitch hard to win over the biggest single-event audience in the…

Updated: Super Bowl XLVI – The Greatest Automotive Ad Game on Earth..

In 9 days, 10 hours and 23 minutes the biggest U.S. sporting event of the year, Super Bowl 46, will begin. But what does American Football have to do with cars?

Get involved: Michelin Pilot Performance Test

During the next few days I will be evaluating Michelin's high-performance Pilot tyre range fitted to a variety of cars, with the aim of understanding the incremental…

Launch of the 2010 Pirelli Calendar

The Pirelli Calendar is back, but don't expect to see many tyres.