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Ad Watch: 2012 Toyota Hilux – Bugger, it’s still unbreakable.. (w/VIDEOS)
September 23, 2011
Ever since Jeremy Clarkson tried to destroy a Toyota Hilux on Top Gear (and failed), it's gained something of a reputation as being unbreakable. Toyota's marketing people were quick to pick up on the show's endorsement and have subsequently made it a key theme of their ads.
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