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Super Bowl 48: The pre-game reckoning
January 24, 2014
As in previous years, automotive brands will be competing hard for our attention during Super Bowl weekend, but the real prize for advertisers starts long before the Big Game kicks off on February 2nd....
Gymkhana FIVE: San Francisco – The Ultimate Urban Playground
July 9, 2012
It's here, the fifth episode in the web's most successful social video series and for the first time Gymkhana is let loose on the city streets of San Francisco, home of the iconic Steve McQueen car chase film, Bullit.
Cadillac claims highest-ever audience reach during Super Bowl XLVI, but what does this mean?
February 8, 2012
This news almost had me choking on my Cornflakes this morning. Having churned through our own Super Bowl audience data during the past few days, admittedly with a focus on online behaviour, we had a pretty good idea which automotive campaigns had really 'resonated' with the viewing audience. So when Cadillac claimed it was fairest of them all, we had to take a closer look.
Industry
Marketing: SkiddMark collaborates with Unruly Media to promote branded video content
More Stories
July 9, 2012
Gymkhana FIVE: San Francisco – The Ultimate Urban Playground
It's here, the fifth episode in the web's most successful social video series and for the first time Gymkhana is let loose on the city streets of San Francisco, home of…
May 19, 2012
Adwatch: Is your range too small? Chevy’s Volt could ease your anxiety..
If you inadvertently search the terms 'size anxiety' on Google, you'll find a host of topics offering support for those people concerned by whether they measure up…
February 16, 2012
Video: Ken Block reveals his plans for 2012
If you read my interview with Ken Block a few months ago - The Accidental Hero, then you'll already know about Ken's prodigious talent as a graphic designer,…
February 8, 2012
Cadillac claims highest-ever audience reach during Super Bowl XLVI, but what does this mean?
This news almost had me choking on my Cornflakes this morning. Having churned through our own Super Bowl audience data during the past few days, admittedly with a focus…
November 29, 2011
Marketing: SkiddMark collaborates with Unruly Media to promote branded video content
If you've followed some of my adventures in recent years, then you'll know how much value I place on video as a medium for online marketers and publishers to engage with…


