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In defence of straight talking..
January 21, 2011
I've undertaken my fair share of 'teaser' or pre-launch marketing campaigns and they can be a very effective means of grasping and then holding customer attention in the build up to a major launch. But they rely on the element of surprise, of the unknown - where the audience are intrigued and curious about what will happen next and where the foreplay becomes nearly as satisfying as the main event...
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