Nicholas Goldberg

Which automotive company could you imagine launching a technology rich visual feast, featuring 3-dimensional oversized graphics and super-quick racing cars. Would it be Ferrari? McLaren maybe? Well, had we not already given the game away in the headline, you would be forgiven for assuming I was talking about one of these iconic sports car brands.

Geneva has certainly been rocking these last few days, as manufacturers struggle to get their exhibition entries ready for the critical gaze of the public eye. As you would imagine, Geneva is the largest automotive exhibition of the year and it is essential that automotive brands in development, in terms of both image and technology, have something that stands out at the show.