Steve Davies

Back in 2002 the creative team at Crispin Porter + Bogusky felt people were ready to move away from SUVs, so they pitched the idea to MINI and won the campaign to relaunch the iconic brand in the USA using a series of print promotions, outdoor events and marketing stunts.

Audi is currently testing a development installation of its quattro drivetrain in the sub-compact A1, bringing all-wheel-drive to this segment for the first time. As it gets to grip with the freezing Canadian conditions, Audi choose the opportunity to reveal its plans for its newest model in the range.

This Thursday (13th January 2011) at 2pm, Group Lotus will take-over the NEC in Birmingham as it unveils the Lotus’ motorsport line up including F1, GP2/GP3, IndyCar, GT2/GT4 and much more besides.

I can only assume that I am way outside the target audience for these ads, since at first (and for quite a while) I really didn't get them. Zubi Advertising - a leading US Hispanic agency were tasked with the brief to convey the power and acceleration of Ford's new Mustang GT 500 in a series of print ads.

There's a new social-media campaign that you might want to take a look at if you're a fan of movies such as Gone in 60 Seconds and Fast and Furious - the film, Drive Angry 3D, stars Nicolas Cage and is due to be launched in the UK on 17 February.

I had one of these when I was just a lad... a Matchbox model as opposed to a real car - I'm not THAT old! But it's great to see the Interceptor gracing the roads again after a 35-year absence.

Audi fans can now take a trip down memory lane through the brand’s 100-year history with the new heritage section on its audi.co.uk website. Visitors to the site can take in the sights of iconic Audi cars, observe Vorsprung durch Technik in action, re-live the thrills and spills of the brand’s motorsport record, and explore how four companies became one.

If you've never been treated to a winter driving course then now's the time to make up some post-Christmas story about how in the 12-months leading up to a leap-year it's important to drive the wheels off something exotic - on ice. It's the law apparently, didn't you know?