Steve Davies

Now and again, advertisers seemingly lose touch with the audience they're trying to engage with and what seems such a clever idea in boardroom, looks a little irresponsible when out in the real world.

When Simraceway announced their landmark agreement with McLaren earlier this month, we decided to delve a little deeper behind the story before sharing our thoughts.

Sébastien Ogier has been signed up as the first official Volkswagen factory driver for the car maker's assault on the FIA World Rally Championship (WRC) with the new Polo R WRC.

After we reported earlier in the week that Audi's 2011 DTM Champion, Martin Tomczyk had left the Ingolstadt team, BMW has announced this morning that the 29-year old German driver will join Andy Priaulx, Augusto Farfus and Bruno Spengler in driving the M3 DTM in 2012.

Ex-Formula One driver and BBC F1 presenter, Martin Brundle, will join his son Alex at the wheel of the Nissan-powered Greaves Motorsport LMP2 prototype at next year's 24 Hours of Le Mans (June 16-17).

A Ford Focus? In The Sweeney? Nah, leave it aht! Really? Too right Tinkerbell. I could go on, after all the rhyming slang from the original 1970s TV series is legendary.

A very long time ago - before even I was born - Mercedes produced a model called the 300SL, also known as the Gullwing. 'SL' in those days stood for Sport Lightweight or Sport Leicht in German - which was more recently borrowed by BMW for the carbon-fibre clad M3 CSL (Coupe Sport Leicht).

According to Porsche, the headline news with its new 991 Carrera Cabriolet is that the design of the hood ensures the iconic 911 roof line is retained in its entirety.

So, at last the silhouette of the soft top matches that of the coupe, and Porsche have achieved this without resorting to one of those silly folding hard-top devices which double the weight of the car.