Now and again, advertisers seemingly lose touch with the audience they’re trying to engage with and what seems such a clever idea in boardroom, looks a little irresponsible when out in the real world.
SEAT’s latest ad for the Slovakian market is a case in point. Created by the agency JANDL, Bratislava, the ad depicts how a little girl perceives her house and her dad’s new car.
Nothing wrong with that, I hear you say.
The car being advertised is SEAT’s Leon Cupra R, which with its 261 bhp 2.0-litre turbocharged engine, always passes the house at high speed so the girl can only recognise it a blur.
Given that most people live in or around a city, or built-up residential area, is the Spanish car maker suggesting this is indicative of the way people should drive its cars?
Cute idea, but really stupid execution.
Written By

Steve Davies
Steve is an investor, private equity advisor and former Partner at KPMG, PwC and Bain. Most importantly he's a life-long car enthusiast, mountain biker and active sports enthusiast. He designs and builds technology platforms and is the architect behind Transmission.
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