Steve Davies

As widely predicted Ferrari revealed its first four wheel-drive model this morning, a revolutionary four-seater, four-wheel drive V12 Ferrari to replace the 612 Scaglietti. They have named it the FF - an acronym for Ferrari Four (four seats and four-wheel drive) - although we have to assume that Maranello had one eye on the 1970s Jenson Interceptor, which first brought the FF tag to the market (FF stands for Ferguson Formula, after Ferguson Research Ltd., who invented the car's four-wheel drive system) and coincidentally was also the first four-wheel drive car to reach production.

To celebrate the start of production, the new Aston Martin Cygnet will be available in two special launch edition models, each exemplifying the bespoke nature of this unique city car. The two Cygnet Launch Edition models; White and Black, are available with either standard manual or optional CVT automated transmission and each will be produced for a strictly limited time.

We're big fans of BMW USA's previous films - their groundbreaking The Hire film series ignored conventions and created the phenomenon known as online films. The Web has never been the same since.

Porsche are unlikely to be flattered by the nickname chosen by edo competition for it's new top-end Panamera tuning package. Moby Dick is inspired by the great American novel written by Herman Melville which tells the story of a ferocious, enigmatic white sperm whale which takes a personal dislike to Captain Ahab.

Keep an eye out tomorrow for the first official view of the Ferrari 612 Scaglietti replacement, which is due to be shown to a select group of owners via a live weblink at the Ferrari.com website. It's a private affair, but the internet being what it is these days, we can expect to see pictures and spec details distributed shortly thereafter.

It's such a refreshing change from some of the mumbo-jumbo advertising we so often see, for a brand to just come out and tell it how it is. This print advert for the fuel retailer Q8 was produced by Ogilvy & Mather in Sweden and describes in the simplest way possible just exactly why drivers should visit their outlets.

Last week Lotus announced former F1 driver Jean Alesi as a brand ambassador for the Type 125 programme, Lotus’ exclusive ultra high performance F1 inspired customer race-car. Following the Autosport Show, Alesi headed over to Italy to test out the Type 125 in preparation for its wealthy potential buyers.

New York dance company, Pilobolus Dance, have become Guinness Record Holders after successfully fitting 26 people in a BMW MINI. A standard MINI Hatchback was used for the record attempt, which was held at the EMC Guinness Record Breaking Event yesterday in New York.