It’s such a refreshing change from some of the mumbo-jumbo advertising we so often see, for a brand to just come out and tell it how it is. This print advert for the fuel retailer Q8 was produced by Ogilvy & Mather in Sweden and describes in the simplest way possible just exactly why drivers should visit their outlets.

See anything better than this? Let us know in the comments below.

ad advert petrol stations print Q8 straight talking sweden