Steve Davies

BMW has announced pricing and details of its new 3 Series saloon, ahead of the model's official unveiling at 3PM (BST) today. Since 1975 BMW has sold more than 12 million 3 Series and the sixth-generation 3er is set to continue the success of its predecessors.

Last week I wrote about the effectiveness of online display advertising - in "To Infiniti and beyond" - where I also touched upon the significance of content marketing as a tool for brands trying to engage with users online.

The "Most Powerful Chevrolet Convertible Ever" is how the company describes its latest new model - a drop-top version of its headline-grabbing ZL1 coupé, which recently lapped the Nürburgring Nordschleife in 7:41.27 minutes.

The 6th generation of BMW's most popular model will premiere this Friday (14th October) and you can watch it live by tuning into the broadcast on the brand's Facebook page.

Remember the RX-8? It seems a long while since we heard from Mazda's rotary-engine four-door, four-seat sports coupe, but it's still on sale and the Japanese market is receiving a final special edition version called the RX-8 SPIRIT R.

In the seven months since Infiniti announced their marketing partnership with Formula One World Champions, Red Bull Racing, I've been impressed with how visible the Infiniti brand has become in Europe.

Hopefully mine won't be the only voice of reason in response to the news this morning that Nissan have decided to build a 480 bhp Juke-R. The idea first surfaced at last month's Frankfurt motor show - we had a giggle and thought "what fun!", but then quickly consigned it to the drawer marked 'Things you might do if the world economy was a little brighter'.

Ever get the feeling Audi really enjoy poking fun at BMW? You'll remember back in 2008 when BMW launched their Expression of JOY campaign to mark the arrival of the new Z4, then followed this with 'The Story Of JOY' covering the rest of its range and now 'JOY is BMW' which encompasses BMW innovations.