Most Recent Stories
AdWatch: Nissan wants to ‘Turn On’ Europe, but will consumers play along?
Nissan's all-electric Leaf is probably not the kind of car which you or I would choose to buy. Let's be honest, it doesn't look particularly cool, tops out at only 90mph and every 100 miles it needs plugged in for a 30 minute recharge.
Caterham CEO Ansar Ali gets replaced by Graham Macdonald
Caterham Group, the parent company of Caterham Cars, Caterham F1 Team, Caterham Composites and CTI (Caterham Technology & Innovation) has today confirmed that Graham Macdonald, previously CFO of Caterham Cars will step up to the role of CEO after current Chief Executive Officer Ansar Ali leaves the business by mutual consent.
Gymkhana Five launches on July 9th – Full details here..
I gleaned a few hints about Gymkhana Five, when I interviewed Ken Block for our feature - 'The Accidental Hero', last December. Block, you'll remember, is Chief Brand Officer of DC Shoes and the insanely talented driver in each of the four previous Gymkhana videos.
Adwatch: Porsche’s Boxster Road Trip shows how NOT to run a digital campaign
I've been an outspoken critic of brands who boast about the size of their fan base. Of course, it's an understandable temptation, especially if you allow yourself to be influenced by the vernacular of a Facebook 'Like'. But what use is a follower, if they don't then engage with a brand in a way that translates into commercial value?
MINI’s New Film: The Britalian Job, Goes For Olympic Gold
With just 45 days until the opening ceremony of the London 2012 Olympics, a crack team of former British athletes have been called upon to protect the most coveted prize of all - the Olympic Gold Medals.
Adwatch: BMW M – It’s like having your cake and eating it too
A lot of people 'inside' BMW were unhappy about their brand team ditching 'The Ultimate Driving Machine' tagline from the car maker's ads and replacing it with.. JOY.
That's like Audi dropping 'Vorsprung Durch Technik' and replacing it with 'Well-built & Reliable'.
Gymkhana Four The Hollywood Megamercial – Bonus Edit
When Gymkhana Four broke cover last year, we couldn't help feel disappointed that it had lost the purity which made Gymkhana Three such a huge hit.
Adwatch: Is your range too small? Chevy’s Volt could ease your anxiety..
If you inadvertently search the terms 'size anxiety' on Google, you'll find a host of topics offering support for those people concerned by whether they measure up against expectations. So perhaps it's not surprising to see such concerns extend beyond size, to how long it will last.
We're talking about 'Range anxiety' - The fear that a vehicle has insufficient range to reach its destination and would thus strand the vehicle's occupants.'