Steve Davies

Ad agency Serviceplan Munich were given a brief by BMW to produce a special billboard at Hamburg airport featuring the M3 Coupe - a 50 x 2m light wall in the middle of the arrivals hall.

The launch of Audi's new A6 feels like it's been overshadowed by the A7 which arrived on the scene back in July. Back then Audi described the A7 as "..standing almost toe to toe with the current A6 Saloon" and now that we've pored over the details of this new A6, this quote could be reworded from 'almost' to 'exactly' - we're struggling to spot the difference between the two, apart from the A7's fastback rear and higher price.

It seems fortuitous that BMW chose a snowy Austria for the UK launch of its new 2011 X3, in fact the timing couldn't have been any more perfect. As I write this, much of the UK is gripped by the most wintry November conditions in recent memory, Ideal for the four-wheel-drive SUV sector that BMW has targeted with its X3. But of course four-wheel-drive is only as useful as the traction available to a car's tyres, so BMW also chose last week's X3 launch to reveal its new range of winter-tyre packages available on all BMW and MINI models.

If you've ever moaned about the use of technology for technology's sake, then you'll feast on this latest innovation by Audi's German creative agency. As part of the year-long "30 years of quattro" celebration those clever folk at Neue Digitale/Razorfish in Berlin have come up with an online ad campaign that uses the world's first sudden motion sensor banner!

Porsche's Supervisory Board today gave the green-light to the long-awaited mini-Cayenne currently known as "Cajun", which is likely to be based on Audi's Q5 platform.

We like a bit of tongue-in-cheek playfulness in our commercials, it's a well proven recipe to viral success and works particularly well when seasoned with a pinch of controversy. Over the past few years Audi and BMW have traded blows in ever more hostile outdoor campaigns and Lexus are also quite partial to a bit of anti-Germanic rhetoric.

Stratstone Jaguar has pledged to donate up to £5,000 to the Royal British Legion, raised through the sale of its limited edition Jaguar XFRs.

The announcement was made in the week that Stratstone dealerships across the UK commenced the first customer deliveries of the strictly limited exclusive models.

In an age when we've become obsessed by gadgets, where car adverts compete for budget with the very best Hollywood trailers and marketing campaigns try to seize our attention with high-impact messages, it's such a pleasant relief to find Land Rover quietly and calmly calling a spade a spade.