The analogue brand in a digital age

In an age when we’ve become obsessed by gadgets, where car adverts compete for budget with the very best Hollywood trailers and marketing campaigns try to seize our attention with high-impact messages, it’s such a pleasant relief to find Land Rover quietly and calmly calling a spade a spade.

Despite also producing the most luxurious 4×4 on the market, Land Rover has retained the Defender’s minimalist design since it first arrived on the scene in 1990 and to this day it remains unapologetically simple, functional and effective.

We understand the Defender is due for replacement sometime in 2012 and we hope that its replacement remains ‘just’ the best tool for the job.