The Alfa Romeo 4C Launch Edition made its début at this year’s Geneva Motor Show, featuring the same 237bhp 1,750cc turbocharged petrol engine as the standard car, but with a few extra tricks – most notably its special matte-finish Carrara White paintwork (also available in Alfa Red) and contrasting carbon aerodynamic kit.

To encourage Alfisti to part with one-million dollars € 60,000, they made a fascination film (see above) set in the American west. Accompanied by country music.

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If you’re scratching your head wondering why they produced an American themed promo, the 4C marks Alfa’s return to the US market since it shut up shop in 1995. Even so, it’s a strange move considering Alfa is probably best known in the US as the car Dustin Hoffman drove in the 1967 classic film, The Graduate.

SEE ALSO: Alfa Romeo 4C makes its world debut at the Geneva Motor Show

In a juxtaposed scene towards the end of the film, the 4C drives past a display of four past Alfa Romeo classics including the 1968 33 Stradale, 1967 Spider “Duetto” (from The Graduate), a 1963 Giulia TZ and 1960 Giulietta SZ Sprint Zagato.

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The 4C Launch Edition will be produced as a numbered limited model, with 400 cars allocated to Europe, Africa and the Middle East, 500 to North America and 100 for the rest of the world.

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4C 33 stradale Alfa Romeo dustin hoffman giulia TZ giulietta sz sprint zagato spider duetto the graduate