Most of us experience a traffic jam (or two) on our daily commute, but when you’ve shelled out a six-figure sum for your Bentley it’s irksome to see the nerd in his Prius making just as swift progress, but at considerably less cost.

So, at a launch party for Bentley’s new 4.0 litre V8 Continental GT coupe in Germany, 300 VIP guests were treated to a must-have option for their über-sports coupes.

Suspended beneath a helicopter, the red Conti GT was transported to a specially-designed podium at the summit of a high rise complex close to Munich’s city centre. The fashionable SkyLounge – positioned in a glazed bridge between two skyscrapers – was the ideal venue for the exclusive launch, apart from a few difficulties when it came to the test drives.

Klaus Becker, General Manager of Bentley Munich, who organised the show-stopping helicopter lift commented:

“A dramatic car got the debut we felt it deserved and we took a little bit of our inspiration from Bentley’s iconic ‘Winged B’ emblem. On a practical level the helicopter was the fastest way to get to the rooftop podium.”