Most of us experience a traffic jam (or two) on our daily commute, but when you’ve shelled out a six-figure sum for your Bentley it’s irksome to see the nerd in his Prius making just as swift progress, but at considerably less cost.
So, at a launch party for Bentley’s new 4.0 litre V8 Continental GT coupe in Germany, 300 VIP guests were treated to a must-have option for their über-sports coupes.
Suspended beneath a helicopter, the red Conti GT was transported to a specially-designed podium at the summit of a high rise complex close to Munich’s city centre. The fashionable SkyLounge – positioned in a glazed bridge between two skyscrapers – was the ideal venue for the exclusive launch, apart from a few difficulties when it came to the test drives.
Klaus Becker, General Manager of Bentley Munich, who organised the show-stopping helicopter lift commented:
“A dramatic car got the debut we felt it deserved and we took a little bit of our inspiration from Bentley’s iconic ‘Winged B’ emblem. On a practical level the helicopter was the fastest way to get to the rooftop podium.”
Gallery
Written By

Steve Davies
Steve is an investor, private equity advisor and former Partner at KPMG, PwC and Bain. Most importantly he's a life-long car enthusiast, mountain biker and active sports enthusiast. He designs and builds technology platforms and is the architect behind Transmission.
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