The latest campaign by Honda Spain got me thinking about other examples of Automotive Parkour – the art of entering a car with speed and efficiency. Ideally without breaking anything.
Needless to say, although I’ll do so anyway, please don’t try this at home, or if you do, don’t coming crying to us afterwards. Right, sensible statement out of the way, let’s take a look at the stunts.
Our first ad was created to promote Honda’s “In and Out” plan, which lets swap your old car for a new one. The agency, villarrosas of Barcelona uses the Parkour choreography to symbolise how ‘easy’ the changeover can be. Surprisingly the scene was filmed without any CGI or editing tricks – they really did jump into the Honda CR-V that quickly.
If you’re impressed with Honda’s new ad, then wait until you see some of the ads which provided the inspiration. They’re pretty clever, although I can’t imagine any of the brands sold more products as a result. But hey, this is advertising and advertising is the new entertainment.
Honda CR-V. Plan In & Out commercial
Honda Spain’s new TV spot called “Plan In & Out”, promotes a new scheme to help customers swap their old car for a new one.
Honda CR-V. Making Of Anuncio Plan In & Out
Watch and learn, then maybe you could try it out. Maybe not.
The inspiration
BMW. Jump for Joy. Part 2
Looking at a BMW, your heart starts jumping for Joy. But sometimes it’s not just the heart. Watch some amazing ways to take a seat in a BMW, but don’t try this at home.
NFL Fantasy Files: Laurence Maroney
Patriots RB Laurence Maroney can fit through any tight spot. You need him on your fantasy team.
Nike MVPuppets “Car Jump”
Nike presents the MVPs (Most Valuable Puppets). The roommate puppet versions of LeBron James and Kobe Bryant get competitive in this campaign for the NBA Playoffs.
Kobe Bryant jumps a speeding Aston Martin
The original viral ad for Nike, featuring Kobe Bryant leaping over an accelerating Aston Martin Vantage Roadster.
Written By
Steve Davies
Steve is an investor, private equity advisor and former Partner at KPMG, PwC and Bain. Most importantly he's a life-long car enthusiast, mountain biker and active sports enthusiast. He designs and builds technology platforms and is the architect behind Transmission.
Try These Next
Stories we think you'll enjoy
