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Adwatch: BMW M – It’s like having your cake and eating it too

A lot of people 'inside' BMW were unhappy about their brand team ditching 'The Ultimate Driving Machine' tagline from the car maker's ads and replacing it with.. JOY.…

Monaco preview: When Nico met Mika

Mercedes-Benz are notorious for their somewhat awkward product placements featuring Nico Rosberg, Michael Schumacher and Mika Häkkinen, but sometimes they work - such as…

Chrysler speaks out on Clint Eastwood “It’s Half-Time in America” Ad and its big push for 2012

Chrysler's Super Bowl ad became notorious for all the wrong reasons, after it was pulled by YouTube in a move that raised fresh questions over the video sharing…

Super Bowl XLVI Automotive Snapshot – Who’s Gaming Who?

When you look at the latest plethora of Super Bowl ads, what do you see? A bit of fun? Or do they inspire you think about ways in which you can apply the same thinking…

Adwatch: Gadget Master and Slick say ‘Can you do this..?’

Toyota Yaris - not the easiest car to promote in a market crowded with standout superminis. Mainstream stalwarts include the Ford Fiesta, Vauxhall Corsa and Volkswagen…

Five great examples of Automotive Parkour (w/VIDEOS)

The latest campaign by Honda Spain got me thinking about other examples of Automotive Parkour - the art of entering a car with speed and efficiency. Ideally without…

Ad Watch: 2012 Toyota Hilux – Bugger, it’s still unbreakable.. (w/VIDEOS)

Ever since Jeremy Clarkson tried to destroy a Toyota Hilux on Top Gear (and failed), it's gained something of a reputation as being unbreakable. Toyota's marketing…

The Grim Reaper strikes…and misses again (w/VIDEOS)

Proof, if ever it were needed, that the car industry makes the best ads - Hyundai's new TV spot for the Veloster is the second this year to feature the Grim Reaper and…