Geneva would not be complete without a show car from German tuner and manufacturer MANSORY. Best known for the sheer extravagance of their work and the perfectionism of founder and company boss Kourosh Mansory, their cars have sometimes become known for their questionable taste rather than sheer desirability. MANSORY build bespoke products for their wealthy customers, whose personal taste sometimes reflects their unique view of the world..

Aston Martin, Bentley, Bugatti and Rolls-Royce are the staple ingredients in the MANSORY mix, but it’s not only four-wheeled luxury vehicles that the company works with – bikes are also fair game, albeit the right kind of bikes. This is shown most impressively by the MANSORY bike Zapico, developed in collaboration with customiser Thomas M. George.

MANSORY Zapico Custom Bike

The hand of company boss Kourosh Mansory is plain to see: the finest carbon-fibre, lavishly processed, decorates the impressive-looking cruiser while the front mask, bug spoiler, seat module, primary shield and silencer as well as the fuel tank, the frame, fork, wheel rims and airbox all receive the MANSORY treatment. The bike’s leatherwork is further testament to the exquisite craftsmanship applied throughout.

The custom bike is driven by a powerful 2,080 cc V2 engine made by the well-known American engine manufacturer S&S – who also provide the powerplant for Morgan’s latest ThreeWheeler. This large two-cylinder engine delivers a full 158 bhp to the large rear tyre and can accelerate the 340 kg bike from 0 to 62 mph in just 3.3 seconds.

Performance may not be considered fast for a bike, but the Zapico is all about being seen (and heard), so it would be rude to roar past the Paparazzi too quickly.