It’s such a refreshing change from some of the mumbo-jumbo advertising we so often see, for a brand to just come out and tell it how it is. This print advert for the fuel retailer Q8 was produced by Ogilvy & Mather in Sweden and describes in the simplest way possible just exactly why drivers should visit their outlets.
See anything better than this? Let us know in the comments below.

Written By
Steve Davies
Steve is an investor, private equity advisor and former Partner at KPMG, PwC and Bain. Most importantly he's a life-long car enthusiast, mountain biker and active sports enthusiast. He designs and builds technology platforms and is the architect behind Transmission.
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