Limited edition BMW Frozen Black Edition M3 Coupe goes on sale in the US

When BMW NA produce a ‘limited edition’ model they really mean limited – just 20 of these Frozen Black Edition M3 Coupes will be made and sold at a 35% premium ($79,650 up from $58,900) over the standard M3 Coupe.

The 2011 Frozen Black Edition M3 Coupe features BMW Individual Frozen Black exterior paint with a deep metallic lustre to accentuate the athletic lines of the legendary M3. Extended Novillo Leather with unique red-contrast stitching is also specified, as are M3 GTS black wheels, red brake callipers, and gloss black exterior trim elements. With the Frozen Black Edition M3 Coupe, BMW is celebrating the availability of its exotic Frozen paint colours under the custom-tailored BMW Individual programme.

19 of the 20 Frozen Black Edition M3 Coupes will become available for delivery in late June 2011 through Authorized BMW Centres, and the production run will be completed by the end of July 2011. The 20th car will be held by BMW of North America and may be sold at a later date.

It seems a shame that BMW NA carried over the standard M3’s 4.0-litre, 414 bhp V8 engine, rather than fit the M3 GTS’ 4.4-litre powerplant, but nevertheless the Frozen Black Edition M3 incorporates several useful upgrades to the M3’s dynamic qualities. These include the Competition Package, which reduces ride height by 10mm and the M3 GTS 19” wheels (in black for this Edition) with wider offset for enhanced stability, also included is enhanced programming for the Electronic Damping Control, and higher-threshold programming for the M Dynamic Mode.

The special BMW Individual matte paintwork on the Frozen Black Edition M3 adds a rare metallic lustre to the vehicle. Compared to conventional exterior colours with gloss finish, the sculpture-like character of Frozen Black paint highlights the athletic contours of the M3. To achieve this lustre, a special BMW-developed silk matte clear coat is applied over the Black Metallic base coat.

BMW Individual’s Frozen paints meet or exceed all BMW standards for durability and longevity, and feature a full factory warranty. Special care guidelines are provided to customers and authorized BMW centres to prevent the finish from becoming glossy.

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