It can hardly come as a surprise that Michael Schumacher has accepted an ambassadorial role with Mercedes-Benz, focusing predominantly on safety related issues and development of future products.
The partnership extends far beyond motorsport and Formula 1, in particular development of Mercedes-Benz’s safety and comfort systems known as “Intelligent Drive”. During his time as seven-times Formula 1 World Champion, Schumacher has been a keen advocate for road safety and he’ll continue that role with Mercedes-Benz.
“The future interests me much more than the present and past,” said Schumacher “During my Formula 1 time I always believed that you must not allow yourself to rest on your laurels, but that you must continuously try to improve. In so doing I was very often able to rely on the help of all the technologies available to me in the car and use them to my advantage. That is why I am a declared supporter of driving assistance systems both in the racing car and in the road-going car”
Dr. Joachim Schmidt, Executive VP of Sales and Marketing at Mercedes-Benz Cars, added: “We are proud that Michael Schumacher, the most successful and best-known racing driver in the world, is again joining us as our partner. Right from the time when he was a Mercedes-Benz junior and of course in the last three years as a driver in our Formula 1 team, Michael Schumacher has always been committed to our company’s projects. This is why it is only logical for both sides to pool their expertise and know-how and to use them, for instance, for enhancing driver assistance systems and thus improve safety on the roads within a partnership.”
Schumacher starts his new job on 1 May 2013, when he’ll join Dr. Dieter Zetsche at ‘Handelsblatt PATHFINDER – The future starts today’ event in Germany.
“I wanted to have a clearly defined remit within the new partnership and I find it very exciting to be able to contribute towards further developments and the optimisation of safety together with the inventor of the car”, said Schumacher.
Written By
Steve Davies
Steve is an investor, private equity advisor and former Partner at KPMG, PwC and Bain. Most importantly he's a life-long car enthusiast, mountain biker and active sports enthusiast. He designs and builds technology platforms and is the architect behind Transmission.
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